It is people. It is people. It is people. …and nice filming

Filming busy commercial environments where the talent are staff who often don’t really want to be on camera can be a challenging process.

How do you make the people look comfortable and, therefore, give the business a vibe that they’ll be proud of??

Well, for a recent assignment for Carters WANTED chose to use some slo-mo, a long lens,and a narrow depth-of-field look to give the video a more romantic feeling. The other benefit of using a long lens was that we were able to shoot from a long way away from the talent and capture their true characters, often without them even being aware they were on camera.
Client’s tickled and so are their staff at being treated so respectfully.

(Meet the Carters clan)

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