Kids don’t frighten us!

It’s often said that you should never work with kids or animals in TV. But what if the ‘kids’ concerned are connected to the Client?? Well, you’ve just got to knuckle under and handle the process with kid gloves (bad pun – sorry.)

Auckland advertising agency, The Business, commissioned WANTED to produce two videos for their Client Vitafresh. The Consumer and Retailer edits were to assist in the launching of a revised Vitafresh product range. Because the campaign line for the launch promotion was “Made for kids” the script called for the lead actors to be children. Spooky? Could’ve been.

Breaking the scripted performances into smaller, bite-sized chunks, and shooting on two cameras allowed us to achieve the material we needed before exhausting the hero presenters (who were giving up a day of their holidays to help out).

End result? Well take a look and see how great these youngsters are at recreating those boardroom presentations we’re all so familiar with.

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