Only work with animals that can play ukelele

When a script calls for a dog to be seen playing a ukelele you can imagine it might cause a slight increase in heart rate for the team charged with making it a reality. But there’s always a way.

When Paul Taylor, Hitachi Brand Manager at Temperzone, wanted to get the most out of his well-loved “Another Hitachi Day” music track it was inevitable that getting a dog to ‘sing’ the jingle would be the answer for the new TVC.

Getting the crew at Mark Vette’s Animals on Q involved early on meant that come shoot day both dogs we needed for our shots could be relied on to hit their marks and remember their lines correctly. Every day you’ll see plenty of dogs walking along Cheltenham Beach.

But it’s very rarely you’ll see one sitting in a deck chair playing ukelele and sounding like the lead singer from one of the country’s most loved bands.

Great weather, good planning, a keen crew, and agreeable Client resulted in a fun commercial that’s delivering results. (watch the Hitachi Ukelele Dog TVC here).

For a bit of an insight into the making of this commercial please check out the behind the scenes video here.

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