Talking their language

For many years CARTERS have been an important anchor sponsor of the Registered Master Builders annual Apprentice of the Year competition. It makes good business sense to support the up-and-coming tradies who might one day become your customers.
Turns out when young apprentice builders aren’t at work they’re hammering away on keyboards playing online games. So, when CARTERS wanted to promote the AOY competition to this well-identified audience it made perfect sense to present their pitch through an online gaming platform. And a regular video just wouldn’t cut it there so WANTED took this more gamified approach.

Tool-up

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