Tell us what you think. No, really!!

It takes a certain amount of confidence for advertisers to let their customers build their commercials for them but that’s precisely what WANTED suggested Hitachi do for their 2014 air conditioners campaign.
While other brands in the market were big on telling customers what new features their products offered Hitachi sat 20 members of the public in front of a camera and asked them what they though was most important in a heat pump.

The entire casting and filming process was done without letting the interviewees know what it was all about and who it was for – thereby preserving the integrity of their responses.

Record sales accrued during the campaign which comprised television and radio commercials, point-of-sale videos, billboards, digital banners and campaign-specific website, all produced by WANTED.

(watch one of the Hitachi TVCs here)

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