Powering Up the sales force

Panasonic is a producer of a vast range of consumer electronic products. This highly-regarded brand markets televisions, stereos, phones, cameras, laundry and kitchen appliances, as well as other products that make our lives easier.
As most of their products are distributed through large retail chains it’s important that the sales people in these stores understand, not only the features and benefits of the various products, but also the philosophy and ethic behind the company as it transacts on all levels in New Zealand.
That’s why WANTED has been involved in the production of the Panasonic Roadshow for a number of years.

This 90-minute show allows Panasonic’s Product Managers to present the years product enhancements to the trade and to underline the brands competitive advantage in relevant areas.

The video below served as an introduction to a number of separate films played throughout the presentation that used Panasonic staff to further elaborated on what makes this premium brand Powered Up compared to some of its competitors.

(Powered Up)

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