What’s that they say about working with children and animals?

Having been part of the growth of AFT Pharmaceutical’s brand MAXIGESIC since it’s very early days, I was delighted to be contacted by their partnership ad agency, Platform29, in connection with a new multi-media campaign. Scripts from P29’s Kirsten Jenner and  Doug Young called for a 30 and four 15-second commercials, with variations for New Zealand and Australian markets, as well as online versions.

Casting was all done through friends and families and they all proved a delight to work with.

Here’s one of the campaign TVCs that resulted.