Exquisite taste and a lasting character

It’s so encouraging when business leaders embrace a fresh and authentic approach to their organisation’s video outputs. Too often we all encounter corporate videos where the unfortunate presenter (usually an owner or senior manager) is portrayed as wooden, frightened, and generally uncomfortable on-camera. Video is a particularly cruel medium if the nuances in its production are not respected and balanced accordingly. It’s unkind for anyone fronting a camera to not be shown as relaxed and engaged. Producers have a duty of care to do whatever it takes to provide this support. The talent will always thank you for it when viewing the final edit.

From an idea developed by Mark Easterbrook we built this video from a selection of candid interview conversations. I’d like to congratulate David and André Babich for being so honest in the filming of this video and steering well clear of the formulaic business-speak and posturing that often negatively impacts some marketing comms.

View the finished video – Babich Wines Lasting Character

Thank you Mika Reyes and Mikkel Neilsen from Babich Wines for entrusting me with the task of telling the next chapter in the continuing story of this exceptional New Zealand winery.

Cheers.

Blu