There's no doubt about it - the best people to promote a business, product or service are those who've got actual skin in the game. Apart from their intimate product knowledge and experience, the stakeholders (be they owners, staff members…
Holden New Zealand has just announced a very limited edition Commodore model - the GTR. Limited to just 100 individually numbered cars this vehicle is a vehicle that needs to be promoted in a way that fits it's aggressive exterior…
It's really great to meet Clients who have a clear view of what their brand represents and who their audience is. It makes designing commercials and videos for them so much more focused. A recent case in point - Poynters…
To celebrate 60 years in New Zealand Holden is restoring a 1969 HT Monaro GTS to its former glory. Who better to capture the process than self-confessed car-nut, me? Over 3-months Blu will capture key stages of the car's restoration…
Nikki Connors is a highly regarded business woman who is the Principal and Founder of Propellor Property Investments. Nikki has been very active in promoting her business on radio and it worked well for her for a time... Recently she's…
Greg Murphy has a couple of passions - one is racing V8 Commodores round circuits as quickly as possible.... ...the other is teaching young drivers to be safe on the roads. As the advertising agency for one of Greg's sponsors,…
Panasonic is a producer of a vast range of consumer electronic products. This highly-regarded brand markets televisions, stereos, phones, cameras, laundry and kitchen appliances, as well as other products that make our lives easier. As most of their products are…
It takes a certain amount of confidence for advertisers to let their customers build their commercials for them but that's precisely what WANTED suggested Hitachi do for their 2014 air conditioners campaign. While other brands in the market were big…
In this age where many companies are competing for customers one thing that can really elevate one organisation against others is the testimonial feedback it garners from its customers.Hynds asked WANTED to travel to various parts of the country to…
When Clients tell me they want to use a celebrity in their television commercial there can be a brief moment of anxiety. We've all seen numerous examples of personalities we've come to know (and sometimes even love) placed into a…