It's so encouraging when business leaders embrace a fresh and authentic approach to their organisation's…
Re-pitching Propellor
Nikki Connors is a highly regarded business woman who is the Principal and Founder of Propellor Property Investments. Nikki has been very active in promoting her business on radio and it worked well for her for a time… Recently she’s noticed a fall off in the response to her radio adverts so, in conjunction with a media proposal from John Elton of Television New Zealand, Nikki got WANTED to film a series of commercials that would feature her explaining the benefits Clients could expect to see from a property investment with Propellor.
As with any business where the CEO fronts their own commercials it was vital that Nikki was presented as knowledgeable, confident, trustworthy and comfortable on camera.
Nikki was delighted with the results from this simple 2-hour shoot in her offices… It just shows that it doesn’t need to be a difficult or expensive exercise to capture quality video performances from people, as long as you use the right production company. Nikki’s ads will feature on TV and TVNZ OnDemand in an AdSelector pre-roll campaign designed and produced by WANTED.
(Watch one of Nikki Connors videos here)
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